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WORDPRESS • WEB DESIGN

Murff’s Bakery — Simple Showcase Site for a Home Bakery

A clean WordPress site for a Washington, D.C. cottage bakery to showcase creations, list a simple menu, and make it easy for people to get in touch for custom orders.

Web Design
Team
Solo build
Category
Web Design
Location
Washington, D.C.
Timeframe
2 weeks
Status
Launched
Visit Live Site
Murff’s Bakery — Simple Showcase Site for a Home Bakery
PROJECT OVERVIEW

Context & Objectives

The Context

Client is a home-based baker who wanted a simple website to feature her work, show a clear menu, and provide straightforward ways to reach out for custom orders.

Scope was intentionally minimal: thoughtful page layout, consistent branding, and easy content updates—no e-commerce or complex backend.

Objectives & Constraints

  • Create a lightweight, mobile-friendly showcase for treats and custom bakes.
  • Publish clear pages: About, Menu, Creations (gallery), and Contact.
  • Provide an accessible contact form so visitors can request custom orders.
  • Add basic on-page SEO (titles, meta, headings, open graph).

My Responsibilities

  • Visual layout and page structure (WordPress block editor)

  • Theme configuration, menus, and templates (no custom backend)

  • Light performance passes: image sizing, lazy-loading, minimal plugins

  • Form hardening (spam protection), privacy and accessibility basics

OUTCOMES

Results & Impact

What Changed

Visitors can browse featured creations and a simple menu of treats.
Clear ‘custom order’ messaging funnels inquiries to the contact form.
Cottage-bakery story and certifications increase buyer confidence.
Mobile-first layouts and compressed images keep pages fast.
Owner can update copy, menu items, and photos without developer help.
No unnecessary plugins → low maintenance footprint.
WORKING PROCESS

How It Came Together

Started with a lightweight WordPress theme, customized typography/color, and structured the site into four essentials: Home, About, Menu, and Contact.

Kept plugins minimal, optimized images, and used semantic headings for simple SEO. The contact form routes inquiries to email—no checkout or account system.

Process detail 1
Process detail 2
Final Result

What Shipped, and How It Performs

A restrained, cozy site that puts the bakes first. It’s easy to browse, quick to maintain, and gives locals a fast path to request custom orders.

Performance Metrics
Mobile Performance (Lighthouse)0/100
Image Efficiency (Compression & Lazy Load)0/100
TECHNOLOGY

Tech Stack

CMS & Builder

  • WordPress
  • Elementor
GALLERY

Visual Showcase

Swipe through the screens

desktop screen 1
desktop screen 2
Verified client2025
Exactly what I needed—simple, pretty, and easy for customers to reach me. Updating photos and the menu is straightforward.
M
Murff
Owner & Baker · Murff’s Bakery
  • Clean, cozy design that matches the brand
  • Contact form brings in custom order requests
  • Easy updates without needing a developer
RETROSPECTIVE

Lessons Learned & Next Steps

What we learned

  1. 1

    For simple service sites, clear content hierarchy and photos matter more than extra features.

  2. 2

    Keeping plugins lean reduces maintenance and improves stability.

  3. 3

    Image discipline (sizes/compression) makes small sites feel fast on mobile.

  4. 4

    A single, obvious contact path converts better than multiple competing CTAs.

READY TO BUILD?

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Whether it’s a migration, a redesign, or a greenfield build, we’ll help you hit KPIs without burning your team.

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  • Performance-first (Core Web Vitals)
  • Secure APIs & clean contracts
  • CI/CD + observability from day one
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