Murff’s Bakery — Simple Showcase Site for a Home Bakery
A clean WordPress site for a Washington, D.C. cottage bakery to showcase creations, list a simple menu, and make it easy for people to get in touch for custom orders.
Context & Objectives
The Context
Client is a home-based baker who wanted a simple website to feature her work, show a clear menu, and provide straightforward ways to reach out for custom orders.
Scope was intentionally minimal: thoughtful page layout, consistent branding, and easy content updates—no e-commerce or complex backend.
OBJECTIVES & CONSTRAINTS
- Create a lightweight, mobile-friendly showcase for treats and custom bakes.
- Publish clear pages: About, Menu, Creations (gallery), and Contact.
- Provide an accessible contact form so visitors can request custom orders.
- Add basic on-page SEO (titles, meta, headings, open graph).
My Responsibilities
Visual layout and page structure (WordPress block editor)
Theme configuration, menus, and templates (no custom backend)
Light performance passes: image sizing, lazy-loading, minimal plugins
Form hardening (spam protection), privacy and accessibility basics
Results & Impact
What Changed (Highlights)
- Visitors can browse featured creations and a simple menu of treats.
- Clear ‘custom order’ messaging funnels inquiries to the contact form.
- Cottage-bakery story and certifications increase buyer confidence.
- Mobile-first layouts and compressed images keep pages fast.
- Owner can update copy, menu items, and photos without developer help.
- No unnecessary plugins → low maintenance footprint.
Challenge of this Case
Started with a lightweight WordPress theme, customized typography/color, and structured the site into four essentials: Home, About, Menu, and Contact.
Kept plugins minimal, optimized images, and used semantic headings for simple SEO. The contact form routes inquiries to email—no checkout or account system.
Excellence in Our Service Final Results
A restrained, cozy site that puts the bakes first. It’s easy to browse, quick to maintain, and gives locals a fast path to request custom orders.
PERFORMANCE METRICS
Tech Stack & Process
CMS & Builder
CMS & Builder
JavaScript Libraries
Content & Feeds
Hosting
Visual Showcase
What the Client Said
“Exactly what I needed—simple, pretty, and easy for customers to reach me. Updating photos and the menu is straightforward.”
- Clean, cozy design that matches the brand
- Contact form brings in custom order requests
- Easy updates without needing a developer
Lessons Learned & Next Steps
For simple service sites, clear content hierarchy and photos matter more than extra features.
Keeping plugins lean reduces maintenance and improves stability.
Image discipline (sizes/compression) makes small sites feel fast on mobile.
A single, obvious contact path converts better than multiple competing CTAs.
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