Starter
A professional first website for a new or small business.
£400
one-offNo VAT added
Medical website design for private clinics
Medical website design for a private clinic comes down to what patients check before they book. Who will I see, and are they properly registered? Then they want an appointment without phoning. We build fast, accessible websites for UK private clinics, physiotherapists and dental practices, with your booking system linked in and forms that never ask about health. Fixed prices from £400.
Online booking, linked in
Registration details shown properly
No health details in forms
WHO IT’S FOR
Medical website design for clinics, dental practices and physios
Good clinic website design rests on the same four things whatever you treat: clear treatment pages, practitioner profiles, a booking route and the registration details patients look for. What changes from one clinic to the next is the regulator, and what you’re allowed to advertise.
Private clinics
Private GPs, skin clinics and specialist clinics. Treatment pages explain the consultation, the cost and who carries it out.
- CQC rating shown where CQC asks
- Treatment pages written to the ASA rules
- Booking linked from every page
Dental practices
NHS, private or mixed. Fees, treatment pages, GDC numbers on the team page and new-patient booking each need care.
- NHS or private status made clear
- A fees page patients can read
- Treatment pages, not town pages
Physiotherapy clinics
Independent physios and sports injury clinics. Patients pick an appointment type and want to know their physio is registered.
- HCPC registration on every profile
- A page for each condition you treat
- Booking by appointment type
Concept design – not a client site
Concept websites for three kinds of private clinic
These are concept homepages for three fictional clinics, not client work. A private GP, a physiotherapy clinic and a skin clinic each put something different first, and the notes explain why.
Concept preview
Concept design – not a client site
Example Private GP
01632 960321- Book
- Our doctors
- Fees
- Services
- Find us
See a private GP this week
Fees, appointment times and your doctor’s qualifications are all on this site before you book.
Book an appointmentSee fees
Book an appointment
- Appointment: 15 or 30 minutes
- Day and time
- Your name
- Phone or email
We don’t ask about symptoms here. Your doctor will go through everything at the appointment.
The CQC rating widget would sit here, near the top of the homepage, once the clinic has been rated.
Our doctors
- Dr A. ExampleGeneral practitionerQualifications and registration details shown here
- Dr B. ExampleGeneral practitionerQualifications and registration details shown here
Fees
- Consultation, 15 minutes
- Consultation, 30 minutes
- Blood tests
- Private prescriptions
Every fee is shown before you book.
Opening hours
- Mon to Fri
- Saturday mornings
Private GP: why it’s laid out this way
Booking in the first screen
The appointment form sits beside the headline and hands over to the clinic’s own booking system, so a patient can book without ringing.
The CQC rating where CQC asks for it
CQC’s guidance for clinics says to show the rating on the homepage or the right landing pages. Its widget updates itself, so it never goes out of date.
Fees shown before booking
A short fee list on the homepage answers the question most patients would otherwise phone to ask.
No symptoms in the form
The form asks for the appointment length, a time and contact details. The clinical detail is taken in the consultation.
Your version uses your own photos, reviews and details. Nothing here is copied from a real business.
Concept preview
Concept design – not a client site
Example Physio Clinic
01632 960654- Book
- What we treat
- Our physios
- Prices
- Find us
Back, knee or sports injury? Book an assessment with a registered physio
Choose your appointment type and a time online. Every physio’s HCPC registration is on their profile.
Book an assessmentSee prices
What we treat
- Back and neck painWhat the assessment involves and how long it takes.
- Sports injuriesAssessment, treatment and a return-to-sport plan.
- After surgeryRehab after joint and ligament surgery.
- Joint painKnees, hips and shoulders.
Our physiotherapists
- J. ExamplePhysiotherapistHCPC number, linked to the register
- R. ExampleSports physiotherapistHCPC number, linked to the register
Appointment types
- Assessment, 45 min
- Follow-up, 30 min
- Video review
Real reviews would appear here, linked to the Google profile. None are shown in this concept.
Physiotherapy: why it’s laid out this way
The problem in the headline
Patients arrive with a sore back or a knee injury, not a treatment name. The headline uses their words.
HCPC numbers on every profile
“Physiotherapist” is a protected title. Each profile shows the physio’s HCPC registration and links to the public register.
Booked by appointment type
Assessment, follow-up or video review, each with its length. Patients pick the right slot first time.
A page per problem
Each “What we treat” card links to its own page, which is also what people search for.
Your version uses your own photos, reviews and details. Nothing here is copied from a real business.
Concept preview
Concept design – not a client site
Example Skin Clinic
01632 960987- Consultations
- Treatments
- Our practitioners
- Prices
- Book
Every treatment starts with a consultation
Meet your practitioner, talk through what’s suitable and get a written price before anything is booked.
Book a consultationMeet the team
Book a consultation
- Name
- Email or phone
- Preferred day
- Consultation: skin / lines and wrinkles
Please don’t include medical details. We’ll ask in person.
Consultations
- Consultation for lines and wrinklesWhat happens, who you’ll see and what the consultation costs.
- Skin consultationsAn assessment and a written plan.
- AftercareWhat to expect and who to contact.
- PricesConsultation fees, shown up front.
- Practitioner qualifications
- Registration details
- Treatments for over-18s only
No before-and-after photos or results claims in this concept. Your version shows only what your evidence supports.
Skin clinic: why it’s laid out this way
The consultation is what’s advertised
Prescription-only medicines can’t be advertised to the public, and ASA advice says that includes the homepage. So the site promotes a consultation for lines and wrinkles and never names the medicine.
Over-18s, stated plainly
The CAP Code says cosmetic interventions must not be marketed to under-18s, so the age line sits with the trust details.
Results claims held back
Health claims need evidence. This concept shows none, and your version shows only what you can support.
Nothing medical in the form
Name, contact details and a consultation type. Anything clinical waits for the consultation room.
Your version uses your own photos, reviews and details. Nothing here is copied from a real business.
BOOKING AND PROFILES
Online booking, practitioner profiles and accessibility
Before they book, patients want to know who they’ll see, what it costs and when they can come in. Get those three right and the website is doing most of its job.
Online booking, linked properly
Most clinics already use an online booking system. We link it from every page, so patients book without phoning. If you don’t have one yet, Growth includes a booking form that emails each request to you.
A page for each practitioner
Photo, role, qualifications, registration number linked to the public register, and the treatments they offer.
Accessible by default
We test colour contrast, headings, labels and keyboard use with axe and Lighthouse before launch. GOV.UK says all UK service providers must make reasonable adjustments under the Equality Act 2010.
Fees before booking
Show prices, or starting prices, before someone books. It saves reception answering the same call every day.
Quick on a phone
Lean pages built for mobile data. Our own industry pages score 90 or more for mobile performance in Lighthouse.
REGISTRATION
Registration details patients and regulators look for
Swipe the table to compare
Which regulator applies depends on the treatment and who carries it out. Here is what each one asks for on a website, from its own guidance. We build the page to what your practice or your compliance adviser signs off.
| Who | What to show on your website | Official source |
|---|---|---|
| Clinics in England carrying on a regulated activity (CQC) | Register with CQC if you carry on a regulated activity, such as treating disease, disorder or injury. Once rated, show your current rating on every website that describes your services, clearly and on the homepage or the right landing pages. CQC recommends its widget, which updates itself. | CQC: who has to register · CQC: displaying ratings (clinics) · Regulation 20A |
| Physiotherapists (HCPC) | “Physiotherapist” and “physical therapist” are protected titles, so only people on the HCPC Register can use them. Show each physio’s registration and link to the public register. | HCPC: protected titles · HCPC: check the register |
| Dental practices (GDC) | Each dental professional’s GDC number and qualification, the complaints procedure, whether you’re NHS, private or mixed, and the date the site was last updated. CQC doesn’t rate primary dental services. The details are on our dental website design page. | GDC: guidance on advertising · CQC: services not rated |
Checked against each regulator’s own website in October 2026. CQC covers England; Wales, Scotland and Northern Ireland have their own regulators. This isn’t legal advice.
ADVERTISING RULES
Advertising treatments within the ASA rules
The advertising rules cover your own website as well as paid ads: the CAP Code’s scope includes marketing on a business’s own site. So a treatment page needs the same care as an advert.
We write to these four rules and flag anything that needs a second look. Your practice, or your compliance adviser, signs off the final wording. Checked October 2026. This isn’t legal advice.
Back every health claim with evidence
CAP rule 12.1 says objective claims must be backed by evidence, where relevant from trials on people. We keep treatment pages to what you can support.
No prescription-only medicines
Anti-wrinkle injections are prescription-only medicines, which can’t be advertised to the public (rule 12.12). ASA advice is to promote the consultation, not the product, and it says the ban still applies on your homepage.
Testimonials that are real
Under CAP rules 3.45 to 3.52, testimonials must be genuine, used with permission and backed by evidence, and incentivised reviews must say so.
Cosmetic treatments and under-18s
Rule 12.25 says marketing for cosmetic interventions must not be aimed at under-18s. Treatment pages say who the treatment is for.
PHYSIOTHERAPY
Websites for physiotherapy clinics
A physio website answers two questions fast: can you help with my problem, and when can I be seen? Pages for the conditions you treat answer the first. Booking by appointment type answers the second.
HCPC numbers on every profile
“Physiotherapist” is a protected title. Each profile shows the physio’s registration and links to the HCPC register.
A page per condition
Back pain, sports injuries, rehab after surgery: each gets a page explaining the assessment. Outcome claims need evidence, as above.
Booking by appointment type
Assessment, follow-up, video review: patients pick the type and length, with the price beside it.
How to get started, made clear
Say plainly whether patients can book directly and which health insurers you work with.
Run a physio clinic? Tell us about it and we’ll send you a page plan.
PRIVACY
Forms and a chatbot that never ask about health
Health information is special category data under UK GDPR, with stricter rules on collecting and keeping it. The simplest way to handle that on a website is not to collect it. Every form and chatbot we build for a clinic asks for a name, contact details and the appointment type, and nothing about symptoms or medical history.
Patients notice. They can enquire without typing anything personal, and your team takes the clinical detail in the consultation, where it belongs.
- Forms ask for name, contact details and appointment type only
- The chatbot answers questions about treatments, prices and opening hours from your own pages
- If someone starts to describe symptoms, the bot asks them not to and offers booking or a call back
Your privacy notice and data protection decisions stay with your practice; we build the forms to match them. Checked against ICO guidance in October 2026. This isn’t legal advice. See how our website chatbots work.
Example Physio ClinicText chat · answers from the clinic’s own pages
- Customer: Do you treat knee injuries? And how much is a first appointment?
- Chatbot: Yes, our physios assess knee injuries. A first assessment is 45 minutes, and prices are on our Prices page.
- Chatbot: Please don’t share health details here. Your physio will go through everything with you. Book online, or shall we call you?
- Customer: Call me please. Alex, 07700 900218
Call-back request · 7:15pm
- Name
- Alex
- Phone
- 07700 900218
- Wants
- To book an assessment
- Health details
- None collected
HOW WE WORK
How we’ll build your clinic’s website
Clinics are a new sector for us. You bring the clinical knowledge and we bring the build: a page plan agreed before we start, every treatment page approved by you before it goes live, and anything regulatory checked against the regulator’s own guidance.
Then we test it the way we test our own site, for speed on a phone and accessibility, before launch.
- Lighthouse mobile performance on our industry pages
- 90+
- Lighthouse accessibility on our industry pages
- 100
- Checkout success on The Gift Sip shop we built
- 96%
- Case studies, written up in full
- 4
- Reviews from clients
- 5
- Client logos on our site
- 6
LOCAL SEARCH
Clinic SEO starts with the treatments people search for
Many patients search for the treatment or the problem, not your name: “private GP near me”, “physio for knee pain”, “skin consultation”. These four steps get you found for those searches. Our local SEO services work through them every month, from £199/mo.
Set up your Business Profile
The right primary category, every service listed, accurate hours and photos of the clinic. It’s often the first thing a patient sees.
A page per treatment
What happens, who carries it out, the price and how to book. One treatment per page, written to the ASA rules.
Practitioner pages
Qualifications, registration and the treatments each person offers. Patients search for clinicians by name too.
Reviews, asked for fairly
Ask after appointments, offer nothing in return and don’t pick only the happy patients, as Google’s review policy requires. Keep health details out of your replies.
PRICES
Clinic website design packages
Fixed prices with everything listed. Growth (£1,200) suits most private clinics: up to 15 pages for treatments and practitioners, a booking form, local SEO setup and Enquiry Bot setup with the first month included. Business (up to 10 pages) suits a clinic with one or two practitioners. Compare every package in full.
Business
Most popularA fuller site for an established business that wants to win more work online.
£750
one-offNo VAT added
Growth
For businesses ready to compete harder in local search.
£1,200
one-offNo VAT added
E-commerce
An online shop for selling your products directly.
From £1,500
one-offNo VAT added
- Want the chatbot to hand patients your booking link? The Business Bot (£600 + £49/mo) adds a booking link to everything the Enquiry Bot does.
MORE FOR CLINICS
Related guides
Dentists
GDC details on the team page, NHS or private status, a clear fees page and new-patient booking.
Dental website design
All industries
The trades and clinics we build for, and how we help local businesses.
Back to industries
Local SEO
Your Google Business Profile, citations and service pages, worked on every month and reported on.
Local SEO services
FAQ
Common Questions
How much does a clinic website cost?
A clinic website from us costs £400 for Starter (up to 5 pages), £750 for Business (up to 10) or £1,200 for Growth (up to 15, with a booking form, local SEO setup and Enquiry Bot setup). Most clinics with several treatments and practitioners need Business or Growth. Every price is fixed.
Does my clinic website have to show our CQC rating?
Yes, if CQC has rated you. In England, a rated provider must show its current rating on every website that describes its services, clearly and on the homepage or the relevant landing pages. CQC recommends its widget, which updates itself. If you haven’t been inspected yet, there’s no rating to show.
Can patients book appointments online through the website?
Yes. If you already use an online booking system, we link to it from every page, so patients can book without phoning. If you don’t, the Growth package includes a booking form that emails each request to you. Either way, the form asks for contact details and the appointment type, never symptoms.
Is a contact form or chatbot GDPR-safe on a clinic website?
It can be, and the simplest way is not to collect health information at all. Health data is special category data under UK GDPR, with stricter rules. Our clinic forms and chatbot ask for a name, contact details and the appointment type only. Your privacy notice and data decisions stay with your practice.
Can we advertise Botox on our clinic website?
Not as a product. Anti-wrinkle injections are prescription-only medicines, which can’t be advertised to the public, and ASA advice says that includes your own homepage. Renaming the product doesn’t get round it. What you can promote is a consultation for lines and wrinkles, with treatment discussed in person.
Have you built websites for clinics before?
Not yet. Clinics are a new sector for us, and we won’t pretend otherwise. What we bring is the build: fast, accessible sites, tested before launch, and a process where you approve every treatment page. Our projects page shows the four case studies we can stand behind.
Clinic websites from £400
Want a clinic website patients can book from?
Tell us your treatments, your practitioners and the booking system you use. We’ll recommend a package and a page plan.
Not ready to talk? Free website check – back within 48 hours
- Reply within one business day
- You own the code and assets
- Fixed-scope proposal in 48h
GET STARTED
Tell us about your clinic
Your treatments, how patients book now and your current website, if you have one. Please don’t include any patient information. We’ll reply within one business day.
- 1
We read it properly
A real person reviews your notes and comes back within one business day.
- 2
Book a free 30-minute call if it’s useful
We go through what you need, your budget and your deadline, then tell you honestly which option fits.
- 3
Fixed-scope proposal
Scope, milestones and pricing in writing within 48 hours of the call.
Hours
Mon–Fri, 9am–5pm UK time
Working style
Remote-first, timezone friendly