Starter
A professional first website for a new or small business.
£400
one-offNo VAT added
Salon website design for hair salons and beauty salons
Salon website design is only worth paying for if it does something your Fresha, Treatwell or Booksy page can’t. If you’re a solo stylist fully booked through a platform link, you may not need us yet. Once you want new clients from Google Maps and Instagram without paying a marketplace fee on each one, a salon website can pay for itself. Fixed prices from £400.
Your booking platform, built in
Treatment menu with prices
Honest about when you don’t need us
BOOKING PLATFORMS
Do you need a website if you’re on Fresha, Treatwell or Booksy?
Swipe the table to compare
Not always. All three give you a booking page, and each can charge a fee when a new client finds you through its marketplace (on Booksy, only with Boost switched on). What differs is the monthly price, the fee, and what happens when someone books from your own website, your Instagram link or Google.
| As of November 2026 | Fresha | Treatwell | Booksy |
|---|---|---|---|
| Monthly price (ex VAT) | £14.95 for one team member, or £9.95 per team member on Team | £9.99 Freelancer, £24.99 Advanced or £59 Expert | £40, plus £5 for each extra team member |
| Fee on a new marketplace client | 20% one-off, minimum £4. Returning clients are free | 35% + VAT on a new client’s first marketplace booking | With Boost on: 30% one-off on the first visit, minimum £5, plus VAT |
| Bookings from your own site or Instagram link | Varies – check with Fresha | Free through your own website and booking widget | Commission-free through your own booking link |
| Bookings from Google | Needs a live Fresha Marketplace listing | Varies – check with Treatwell | Commission-free from Google Search and Maps |
| Taking your client list with you | Export to Excel or CSV. Card details can’t be exported | Download your data before you leave, except reviews | Ask Booksy support for a copy by email |
From each platform’s own pages, checked on 11 November 2026. Platforms change their prices and terms, so check the current version before you choose. “Varies” means the platform’s own pages disagree, so we’ve left the figure out. On Fresha, ask whether a client who first saw you on the marketplace pays a fee when they book through your website.
PLATFORM OR WEBSITE
When the platform page is enough, and when your own site earns its keep
Your booking platform takes the booking. Your website is where a new client finds you on Google or Instagram, looks at your work and your prices, and decides you’re the salon for them. Plenty of salons only need the first.
The platform page is enough
If you work alone, your diary is mostly regulars and you’re happy to pay a one-off fee for each new marketplace client, a website can wait. Put your booking link in your Instagram bio and on your Google profile, and spend the money on something else.
- You work alone or with one other stylist
- Most bookings are regulars
Your own site earns its keep
You want more new clients from Google Maps and Instagram, landing on a page you own. Google lets you add your own booking link to your Business Profile, so it can point to your website, with your treatment menu, your team and your prices. Keep your existing clients booking the way they already do, and check your platform’s terms before you change any links.
- A treatment menu and team page you control
- A page per treatment for Google to match
- Your booking platform, linked or embedded
Concept design – not a client site
Three salon website concepts
These are concept homepages for three fictional salons, not client work. A hair studio, a beauty salon and a one-person nail and lash studio sell differently, so each leads with something different. The notes say why.
Concept preview
Concept design – not a client site
Example Hair Studio
01632 960183- Book
- Our work
- Stylists
- Prices
- Find us
Cuts, colour and balayage, with our latest work below
Choose your stylist, see their prices and book online.
Book onlineSee prices
Latest work
- Balayage
- Curly cut
- Short bob
Your own photos go here, each linked to its Instagram post.
Our stylists
- Your nameSalon directorSpecialisms, years behind the chair and their Instagram
- Stylist nameSenior stylistSpecialisms, years behind the chair and their Instagram
Prices by stylist level
| Service | Stylist | Senior stylist |
|---|---|---|
| Cut and finish | Your price | Your price |
| Full head colour | Your price | Your price |
| Balayage | Your price | Your price |
A director’s column goes here too, if you have one.
Real Google reviews that name the stylist and the service would go here. None are shown in this concept.
Hair studio: why it’s laid out this way
Your work, without a live feed
The gallery shows your own photos, each linked to its Instagram post. A live feed would slow the page on a phone and shift the layout as it loads. Static photos load fast and stay put.
Prices by stylist level
A client sees what a cut costs with a stylist and with a senior before they book, so the bill matches what they expected.
A profile for every stylist
If clients ask for a stylist by name, a profile with their specialisms and Instagram helps them book the right person.
Book opens your platform
The Book button opens your existing booking page. Your platform keeps the diary, the reminders and the payments.
Your version uses your own photos, reviews and details. Nothing here is copied from a real business.
Concept preview
Concept design – not a client site
Example Beauty Rooms
01632 960247- Treatments
- Price list
- Book
- Before you come
- Find us
Facials, brows, lashes and waxing, with every price on the menu
Pick a treatment, see the price and how long it takes, then book your slot.
Book a treatmentSee the price list
Book a treatment
- Treatment
- Therapist: any, or choose
- Day and time
- Name and mobile
Treatments
- FacialsLength and price on every one.
- Brows and lashesShaping, tints and lifts.
- WaxingPrices by area.
- NailsGel, BIAB and pedicures.
Price list
- Express facial, 30 min
- Brow shape and tint
- Lash lift and tint
- Half-leg wax
Each price is the total, including any booking fee.
Before you come
- Patch-test policy
- Deposit policy
- Cancellation notice
Real reviews that name the treatment would go here, from your Google profile. None are shown in this concept.
Beauty salon: why it’s laid out this way
Every price on the menu
Each treatment shows its length and its total price. A price a client can see is one less message asking for it.
The widget in the hero
Your platform’s booking widget sits in the first screen, so a client picks a time without leaving your site.
Policies before they book
If you ask for a patch test or a deposit, say so on the homepage, not in a confirmation email afterwards.
A page per treatment
People search for “lash lift” or “eyebrow tint near me” by name. Each card leads to a page that matches.
Your version uses your own photos, reviews and details. Nothing here is copied from a real business.
Concept preview
Concept design – not a client site
Example Nails & Lashes
01632 960306- Nails
- Lashes
- Prices
- Book
Gel nails and lash extensions, by appointment
A one-chair studio. Prices and recent sets are below, and Book takes you to my booking page.
Book an appointmentSee prices
Prices
- Gel manicure
- BIAB infill
- Classic lash set
- Lash infill
Infills: say how many weeks you allow between sets.
Studio details
- Your area
- Full address sent when you book
- By appointment only
Recent sets, on Instagram
- French gel
- Chrome
- BIAB
- Hybrid lashes
Real reviews would go here, linked to the Google profile. None are shown in this concept.
Nail and lash studio: why it’s laid out this way
One page is enough
A one-chair studio doesn’t need ten pages. Prices, recent work and a Book button cover what clients check, and fit Starter (£400, up to 5 pages).
The booking link does the booking
Every Book button goes to your booking page, so your diary stays in one place.
The address after booking
Working from home? The page names your area, and the full address goes out with the booking confirmation.
Room to grow
When you take on a second chair, the one page becomes a home page with a page each for nails and lashes.
Your version uses your own photos, reviews and details. Nothing here is copied from a real business.
PRICE LIST
What a hair salon website needs on its price list
On a hair salon website, the price list is where a client decides whether to book. Show what each service costs with each stylist, what the total will be, and anything you take up front.
The law points the same way. The CMA’s price guidance under the Digital Markets, Competition and Consumers Act 2024 says the total price should normally include any charge the client can’t avoid, and that hiding extra fees is illegal. So if every booking carries a fee, it goes in the price on your menu. This isn’t legal advice.
Concept design – not a client site
Example Hair Studio
Price list
Cut and finish
- Wash, cut and blow-dryStylist: from £Senior: from £
- RestyleStylist: from £Senior: from £
- Fringe trimStylist: from £Senior: from £
Colour
- Root tintStylist: from £Senior: from £
- Full head highlightsStylist: from £Senior: from £
- BalayageStylist: from £Senior: from £
Colour and lash clients book a patch test first. A deposit is taken when you book, and returned if you cancel in time.
Prices by stylist level
A cut with a senior stylist costs more than with a newer stylist. Show both columns, so the client picks knowing the price.
Deposits and cancellations
If you take a deposit, say how much, when you take it and when it comes back. Put it beside the prices, not at checkout.
Patch tests
If you ask for a patch test before colour or lash treatments, say so on the price list and explain how to book one.
“From” prices that mean something
If long or thick hair costs more, say so, along with anything else that moves the price. Then “from” never turns into a surprise.
ADVERTISING RULES
Beauty salon website design and the advertising rules
Beauty salon website design has to follow the advertising rules, because they cover your own site as well as paid ads. The ASA says the CAP Code has applied to advertising on a company’s own website since 2011. These are the rules that come up most on salon sites. This isn’t legal advice.
Evidence for results claims
The ASA says beauty businesses “must hold clinical evidence of any efficacy claims”, usually from tests on people. “Reduces fine lines” needs that proof. “A relaxing 60-minute facial” doesn’t.
Before-and-after photos
The photos should not exaggerate the results. Keep the originals, and don’t retouch the part of the photo that shows what the treatment did.
No Botox on a salon site
Botox is a prescription-only medicine and can’t be advertised to the public (rule 12.12), on your homepage or your social media. Aesthetics and injectables belong on a clinic site, which our clinics guide covers.
One habit worth keeping as well: ask clients before their photos go on your website or Instagram, and keep a note that they said yes.
GOOGLE AND INSTAGRAM
Google Maps, Instagram and your booking link
Someone searching “hair salon near me” sees your Google Business Profile before your website, and someone on Instagram sees your bio link. Point both at the same booking page, so a new client takes one route however they found you.
Booking on Google runs through a provider
Reserve with Google needs a supported scheduling provider, and Google warns that “your provider might charge you” for those bookings.
Your own link on your profile
Google says “you can also add your own link” to your Business Profile. Point it at your website’s booking page, which opens your platform.
Fresha’s Google button
On Fresha, the Book button on Google needs a live marketplace listing. Check what that listing means for your fees before you switch it on.
An Instagram bio link you own
Send your bio link to your website’s booking page. New clients see your menu and your work first, then book through your platform.
Each platform words its fees differently, so check your platform’s terms before you change where your links point. Our local SEO services look after your Business Profile every month, from £199/mo.
PRICES
Fixed-price salon website design
Salon website design at fixed prices, with everything listed. Starter (£400, up to 5 pages) suits a one-chair studio with one price list. Business (£750, up to 10) leaves room for a page per treatment and a team page. Compare every package in full.
Business
Most popularA fuller site for an established business that wants to win more work online.
£750
one-offNo VAT added
Growth
For businesses ready to compete harder in local search.
£1,200
one-offNo VAT added
- Selling hair care or beauty products online? Our shop packages start from £900. Compare the shop packages
- Already on Fresha, Treatwell or Booksy? We link your booking page or embed its widget, and the platform’s subscription and fees stay between you and them. No booking platform yet? Growth includes an online booking calendar, or add one to Starter or Business for £50. The booking tool’s own fees are yours.
- Want the chatbot to hand clients your booking link? The Business Bot (£600 + £49/mo) is a text chatbot that answers questions from your own pages, and adds a booking link to everything the Enquiry Bot does.
- Local SEO setup, with your Business Profile and 10 citations, comes with Growth, or add it to Starter or Business for £150.
- Already have a website? Ask for a free website check (back within 48 hours), run it through the website grader, or price your own mix in the website cost calculator.
MORE GUIDES
Related guides
All industries
The trades, local businesses and clinics we build for, and how we help them.
Back to industries
Clinics
Aesthetics and injectables: consultations, prescription-only medicines and the registration details patients check.
Medical website design
Tradespeople
The local-search basics every small business shares: tap-to-call, a page per service and the areas you cover.
Websites for tradespeople
FAQ
Common Questions
Do I need a salon website if I’m on Fresha?
Not always. If you work alone and your diary is mostly regulars, your Fresha page and an Instagram link may be enough. A website earns its keep when you want more new clients from Google Maps and Instagram, with your menu, team and prices on a page you own. It still sends bookings to Fresha.
How much does a salon website cost?
A salon website from us costs £400 for Starter (up to 5 pages), £750 for Business (up to 10) or £1,200 for Growth (up to 15, with an online booking calendar and local SEO setup). Every price is fixed. Your booking platform’s subscription and fees are separate, and you pay those to the platform.
Can you add my Fresha, Treatwell or Booksy booking to my website?
Yes. We put your booking link behind a Book button on every page, or embed the platform’s booking widget where it offers one. Your diary, reminders and payments stay on the platform you already use. Fees on bookings made through your own website differ by platform, so check your platform’s terms.
Can my Instagram feed show on my salon website?
It can, but we’d usually advise against a live feed. Feed widgets load extra code, slow the page down on a phone and can push the layout around as they load. A gallery of your best photos, each linked to its Instagram post, shows the same work and stays fast.
Should I put my prices on my salon website?
Yes. A clear price list answers the question clients would otherwise message you about. UK price guidance says the total should normally include any charge they can’t avoid, such as a booking fee. Show prices by stylist level, say what changes a “from” price, and put your deposit and patch-test policies beside them.
Can a beauty salon advertise Botox on its website?
No. Botox is a prescription-only medicine, and the ASA says it can’t be advertised to the public, including on your homepage and social media. Aesthetics clinics can promote a consultation for lines and wrinkles instead, and our clinics guide covers how. This isn’t legal advice.
Salon websites from £400
Want a salon website that sends new clients to your booking page?
Tell us which booking platform you use, your treatments and how many of you there are. We’ll tell you whether you need a website yet, and if you do, which package fits.
Not ready to talk? Free website check – back within 48 hours
- Reply within one business day
- You own the code and assets
- Fixed-scope proposal in 48h
GET STARTED
Tell us about your salon
Your booking platform, the treatments you offer, how many of you there are and your current website, if you have one. We’ll reply within one business day.
- 1
We read it properly
A real person reviews your notes and comes back within one business day.
- 2
Book a free 30-minute call if it’s useful
We go through what you need, your budget and your deadline, then tell you honestly which option fits.
- 3
Fixed-scope proposal
Scope, milestones and pricing in writing within 48 hours of the call.
Hours
Mon–Fri, 9am–5pm UK time
Working style
Remote-first, timezone friendly