Starter
A professional first website for a new or small business.
£400
one-off
Website design for plumbers
Plumber website design starts with the emergency. Someone with water coming through the ceiling won’t read your about page — they need your number now, and confidence you’ll come out. We build fast, mobile-first websites for UK plumbers that put the callout first, then explain the planned work properly: bathrooms, boilers and the rest. Fixed prices from £400.
Emergency callout up front
Tap-to-call on mobile
Quote form with photo upload
EMERGENCIES FIRST
Make the emergency callout impossible to miss
A plumbing website serves two very different visitors. One has a burst pipe and is panicking. The other is planning a new bathroom and comparing quotes over a few weeks. The emergency visitor decides in seconds, so the site has to be built around them first.
If you offer emergency callouts, that means:
- A tap-to-call button that stays visible as people scroll on a phone
- Your emergency hours stated plainly, such as evenings and weekends, with no small print
- The areas you’ll travel to for an emergency, which may be smaller than the areas you cover for planned work
- A short “what to do right now” section, such as how to turn off the stopcock, which helps the customer and shows you know the job
If you don’t do emergency work, say so clearly and lead with your planned services instead. It saves you calls you can’t take.
CONCEPT DESIGN – NOT A CLIENT SITE
Concept: a plumber’s homepage built for emergencies
Here’s a concept homepage for a fictional plumbing business. The emergency line comes first, and the planned work follows for the customers who have time to browse.
Concept preview
Concept design – not a client site
Emergency callouts: call 01632 960456
Example Plumbing Co.
Call 01632 960456- Emergencies
- Leaks
- Bathrooms
- Boilers
- Areas
- Get a quote
Leak, burst pipe or no hot water? Call now.
For planned work — bathrooms, boilers and repairs — send us a photo and we’ll quote.
Call for an emergencySend a photo for a quote
- Gas Safe registration number (only if you do gas work)
- Emergency hours
- Insurance details
Leaks and burst pipes
Fast response. What to do while you wait.
Bathrooms
Design, fitting and photos of finished work.
Boilers and heating
Servicing, repairs and installs, by registered engineers.
General plumbing
Taps, toilets, radiators and the smaller jobs.
Areas we cover
- Main town
- Nearby town
- Nearby town
- Emergency area shown separately
Real Google reviews would appear here, linked to the full profile. None are shown in this concept.
Get a quote
- Name
- Phone number
- Postcode
- What’s the job?
- Add photos (optional)
The emergency line comes first
A full-width strip above everything else, with the number repeated in the header. Someone with a leak never has to look for it.
Two routes from the headline
Emergencies call; planned work sends a photo for a quote. Each visitor sees their path straight away.
Photo upload on the quote form
A photo of the leak, the old bathroom or the boiler’s data plate tells you far more than a description, and can save a wasted visit.
Gas Safe only where it applies
The registration slot is there for plumbers who do gas work. If you don’t, it comes out — and the boiler card would point customers to a registered engineer.
Separate emergency area
Many plumbers travel further for a bathroom job than for a 2am leak. Showing both avoids calls you can’t attend.
SERVICE PAGES
Separate pages for leaks, bathrooms and boilers
Leaks, bathrooms and boilers bring in different customers with different urgency, so one “services” page can’t serve them all well. Give each its own page.
Leaks and burst pipes
Urgent and local. Lead with the phone number and your emergency areas, then the practical advice. Keep it short — this visitor is stressed and on a phone.
Bathrooms
Planned and higher value. Customers compare several firms over weeks, so this page needs photos of finished bathrooms, how a project runs from survey to handover, and how you quote.
Boilers and heating
Servicing, repairs and installs, with your Gas Safe registration shown clearly if you do gas work. Customers often search by problem, such as “no hot water” or “boiler losing pressure”, so answer those questions on the page.
Add pages for any other work you want more of, such as drainage or landlord work. Each page is another chance to match exactly what someone searched for.
TRUST
Gas Safe registration, reviews and the quote form
Show Gas Safe registration only if you do gas work
By law, gas work in the UK must be carried out by a Gas Safe registered engineer. If you do gas work, show your registration number and link to the Gas Safe Register so customers can check it. If you don’t, leave it off and make clear which jobs you do — never imply registration you don’t hold.
A quote form with photo upload
Let customers attach photos when they ask for a quote. It helps you price planned work, spot jobs that aren’t for you, and arrive with the right parts.
Reviews that mention the job
Show real reviews, and link to your Google reviews. Reviews that mention a specific job, such as a bathroom fit or an emergency leak, reassure customers looking for that job.
The areas you cover
List towns and districts rather than your home address. If your emergency area is smaller than your planned-work area, show both.
LOCAL SEARCH
SEO for plumbers
Emergency plumbing searches are about as local and urgent as search gets: someone nearby, on a phone, wanting help now. Planned work, like bathrooms, is searched more slowly and compared. Good SEO for plumbers covers both.
Google Business Profile
Use “Plumber” as your primary category and add secondary categories only for work you actually do. Set it up as a service-area business with your address hidden, and keep your hours accurate — including whether you take emergency calls.
Pages for problems, not just services
Many plumbing searches describe a problem rather than a service. Pages and articles that answer those problems clearly can bring in customers before they’ve picked a plumber.
Citations and listings
Keep your name, phone number and areas identical across directories, including your Gas Safe Register listing if you have one. Inconsistent details make Google less sure which listing is right.
Photos and reviews
Post photos of real jobs to your Google Business Profile and ask every happy customer for a review. Both keep your profile active and show the kind of work you do.
Our monthly SEO packages start at £199/mo, or start with a one-off £149 audit to see what’s holding your site back. Our guide to SEO for tradesmen covers the same steps in more detail.
PRICES
Plumber website design packages
Fixed prices with everything listed. If you need a quote form with photo upload, Growth includes a quote or booking form as standard. Compare every package in full.
Business
A fuller site for an established business that wants to win more work online.
£750
one-off
Growth
For businesses ready to compete harder in local search.
£1,200
one-off
E-commerce
An online shop for selling your products directly.
From £1,500
one-off
- Want enquiries captured out of hours? The Trades Starter Kit pairs a Business website with Enquiry Bot setup for £950. The bot is a text chatbot: it captures details for you to call back, and doesn’t answer the phone.
FAQ
Common Questions
Only if you do gas work. Gas work in the UK must be carried out by a Gas Safe registered engineer, so if you’re registered, show your number and link to the Gas Safe Register. If you don’t do gas work, leave it off and be clear about the jobs you do take on.
Our packages are £400 for Starter (up to 5 pages), £750 for Business (up to 10 pages) and £1,200 for Growth (up to 15 pages, with a quote or booking form). The Trades Starter Kit is £950.
Yes. We can build your quote form so customers can attach photos of the job, which helps you price planned work and arrive prepared.
Put a tap-to-call button in the header and a sticky call bar on mobile, state your emergency hours plainly, and use the same number on your website, Google Business Profile and directory listings.
It’s worth it. Bathroom customers compare firms over weeks and want photos and process; boiler customers often search by a specific problem. One page can’t answer both well, and separate pages give Google a clear match for each search.
Our Enquiry Bot is a text chatbot on your website. It can capture a customer’s name, phone number and job details and email them to you at any hour, but it doesn’t answer calls or send anyone out — for genuine emergencies, your phone number should always be the first thing customers see.
Plumber websites from £400
Ready for a website that gets the emergency calls?
Tell us whether you take emergency work, which jobs you want more of, and the areas you cover. We’ll recommend a package and a page plan.
- Reply within one business day
- You own the code and assets
- Fixed-scope proposal in 48h
GET STARTED
Tell us about your plumbing business
Emergency or planned work, the areas you cover and your current website, if you have one. We’ll reply within one business day.
- 1
We read it properly
A real person reviews your notes and comes back within one business day.
- 2
Book a free 30-minute call if it’s useful
We pressure-test goals, constraints and timelines. No slide deck.
- 3
Fixed-scope proposal
Scope, milestones and pricing in writing within 48 hours of the call.
Hours
Mon–Fri, 9am–5pm UK time
Working style
Remote-first, timezone friendly