Starter
A professional first website for a new or small business.
£400
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Dental website design for UK dental practices
Dental website design has a longer checklist than most. Patients want to know whether you take NHS patients, what treatment costs and who they’ll see, and the GDC expects some of that on your website too. We build fast, accessible websites for UK dental practices with treatment pages, a clear fees page and new-patient booking, from £400.
GDC details on the team page
NHS and private fees, clearly
New-patient booking
GDC GUIDANCE
What the GDC expects on a dental practice website
Swipe the table to compare
The GDC’s guidance on advertising lists what a practice website should show. Here it is as a checklist, with where we put each item. We build the page to what your practice or your compliance adviser signs off.
| What to show | Where it goes on the site | Source |
|---|---|---|
| Practice name and the address where you treat patients | The footer of every page, and the contact page | GDC guidance |
| Phone number and email address | Tap-to-call in the header, and the contact page | GDC guidance |
| The GDC’s address, or a link to the GDC website | The footer, next to your registration details | GDC guidance |
| Each dental professional’s GDC number, their qualification and the country it comes from | The team page, one profile each, linked to the GDC register | GDC guidance · GDC register |
| Your complaints procedure, and who patients can go to next | A complaints page linked from the footer: the NHS body for NHS treatment, the Dental Complaints Service for private treatment | GDC guidance |
| Whether the practice is NHS, private or mixed | A banner on the homepage, and the fees page | GDC guidance |
| The date the website was last updated | The footer, changed whenever the site is | GDC guidance |
Checked against the GDC’s guidance on advertising in October 2026. The same guidance says only dentists on a GDC specialist list may call themselves “specialist”; others can say “special interest in” or “practice limited to”. This isn’t legal advice.
NHS OR PRIVATE
Say whether you’re NHS, private or mixed before anything else
Rule of thumb
- You take NHS patientssay who you’re taking, and keep it current
- You’re private onlysay so in the first screen
NHS or mixed
- New-patient status on the homepage
- Matches your NHS.UK profile
- Links to NHS charges
If you see NHS patients, say on the homepage whether you’re taking new ones, and for whom. NHS England’s policy book requires NHS dental contractors to update their NHS.UK profile, including whether they’re accepting new NHS patients, at least every 90 days. Make the website say the same thing, and link to the NHS dental charges instead of retyping them.
Private
- Private in the first screen
- Fees page in the menu
- Plans and finance explained
If you’re fully private, say so in the first screen, so NHS patients don’t spend a call finding out. Then lead with fees, plans and finance. The GDC’s standards say you must give clear information on prices on your website, and that patients shouldn’t have to ask.
Concept design – not a client site
Dental website design examples for three kinds of practice
These are concept homepages for three fictional practices, not client work: a mixed NHS and private family practice, a private implant and aligner clinic, and a practice that leads with emergency appointments.
Concept preview
Concept design – not a client site
NHS: accepting new patients under 18 · Private: accepting all new patients
Example Family Dental
01632 960111- New patients
- Treatments
- Fees
- Our team
- Find us
A family dental practice for NHS and private patients
Check who we’re taking on above, see our fees, then register online.
Register as a new patientSee our fees
Register as a new patient
- Name
- Phone or email
- NHS or private
- How many people
No medical history here. We take that at your first visit.
Treatments
- Check-ups and hygieneNHS and private. What’s included and what it costs.
- Children’s dentistryRegistering children and what to expect.
- Fillings and crownsNHS band or private fee, shown for each.
- Emergency appointmentsSame-day slots and what to do out of hours.
Our team
- Dr C. ExampleDentistQualification, country and GDC number shown here
- D. ExampleDental hygienistQualification, country and GDC number shown here
- Complaints procedure, linked
- Link to the GDC website
- Page last updated: date
Family practice: why it’s laid out this way
NHS status above everything
The banner answers the first question most callers ask, and it matches what the practice’s NHS.UK profile says.
Registration in the hero
A four-field form: name, contact details, NHS or private, and how many people. Medical history waits for the first visit.
GDC details on every profile
Each team member’s qualification, the country it’s from and their GDC number, linked to the register.
The footer does the compliance work
Address, GDC link, complaints procedure and the date the site was last updated sit in the footer of every page.
Your version uses your own photos, reviews and details. Nothing here is copied from a real business.
Concept preview
Concept design – not a client site
Example Implant & Aligner Clinic
01632 960222- Implants
- Clear aligners
- Whitening
- Fees and finance
- Book a consultation
Implants, clear aligners and whitening, with every fee published
Start with a consultation. You’ll get a written treatment plan with costs before anything begins.
Book a consultationSee all fees
Fees
- Consultation
- Single implant
- Clear aligners
- Teeth whitening
The full fees page is in the menu.
Treatments
- Dental implantsWho they suit, the stages, the timeline and the fee.
- Clear alignersHow treatment works and how long it usually takes.
- Teeth whiteningCarried out by a registered dental professional.
- Fees and financeWhat each treatment costs, and how payment works.
Your dentist
- Dr E. ExampleDentist with a special interest in implantsQualification, country and GDC number shown here
Finance details go here once your credit provider has confirmed the wording and your FCA permissions.
Private clinic: why it’s laid out this way
Fees in the first screen
Private patients compare practices on price. Publishing it up front also meets the GDC’s standard on clear prices.
A consultation and a written plan
The hero promises what the GDC standards require anyway: a written treatment plan with a realistic indication of the cost.
“Special interest”, not “specialist”
Only dentists on a GDC specialist list can use “specialist”. This profile uses the wording the GDC suggests for everyone else.
Finance only when it’s set up properly
The finance slot stays empty until the credit provider signs off the wording.
Your version uses your own photos, reviews and details. Nothing here is copied from a real business.
Concept preview
Concept design – not a client site
In pain? Call 01632 960333 from 8am. Out of hours, call NHS 111.
Example Dental Care
01632 960333- Emergency appointments
- New patients
- Treatments
- Fees
- Contact
Need an emergency dental appointment?
We keep same-day appointments for patients in pain. Call when we open, or leave your details in the chat tonight.
Call from 8amLeave your details
Example Dental Care · text chat
- Visitor: Do you have any emergency appointments tomorrow?
- Chatbot: We keep same-day slots each morning. Leave your name and number and reception will call you at 8am. For help tonight, call NHS 111.
Opening hours
- Mon to Fri, 8am to 6pm
- Saturday, 9am to 1pm
- NHS or private status
- Emergency fees shown
- Complaints procedure, linked
How we can help
- Emergency appointmentsHow same-day slots work and what they cost.
- New patientsRegister after your emergency visit if you’d like to stay.
Emergency appointments: why it’s laid out this way
The out-of-hours route in the banner
The NHS says to call 111 for urgent dental care. The banner says so, so nobody waits on a chat for help the practice can’t give tonight.
The chat takes details, not symptoms
It asks for a name and number for a call back when the practice opens, and never asks what’s wrong.
Emergency fees shown
Someone in pain still wants to know the cost. It’s on the emergency page, NHS and private.
Same-day slots explained
When to call and how slots are given out, in two sentences, right under the headline.
Your version uses your own photos, reviews and details. Nothing here is copied from a real business.
TREATMENT PAGES
Treatment pages for implants, aligners, whitening and emergencies
Give each treatment you want more of its own page. Each one answers what the patient is asking: does it suit me, how long does it take, what does it cost and who will do it?
Dental implants
The stages from consultation to final crown, a realistic timeline, the fee or a starting fee, and who places them. Say “special interest in implants” unless the dentist is on a GDC specialist list.
Clear aligners
How treatment works and how long it usually takes. If you’re an Invisalign provider, say so by name, because patients often search for the brand.
Teeth whitening
The GDC says only registered dental professionals can carry out whitening, working to a dentist’s prescription. Say who does it at your practice.
Emergency appointments
When you keep same-day slots, how to get one, what it costs, and what to do out of hours. The NHS says to call 111 for urgent dental care.
Each treatment page links to the fees page and to booking, so the next step is always one tap away.
FEES
A fees page patients can read on a phone
The GDC’s standards say you must give clear information on prices on your website, and display a simple price list in the practice. Patients read the fees page before they ring, so make it quick to scan.
NHS bands, linked rather than retyped
List which treatments fall in each band and link to the NHS dental charges, so the amounts are always current.
Private fees as real numbers
Give a fee, or a clear starting fee, for each treatment. The GDC’s standards allow a range for items that vary; “on request” isn’t clear information.
Written plans, mentioned up front
Say that every patient gets a written treatment plan with costs before treatment starts. The GDC standards require one, and it reassures people comparing practices.
Concept design – not a client site
Example Family Dental
Fees
NHS treatment
- Band 1: examination, X-rays, scalingNHS charge
- Band 2: fillings, root canal, extractionsNHS charge
- Band 3: crowns, dentures, bridgesNHS charge
- Urgent treatmentNHS charge
Private treatment
- New patient examinationyour fee
- Hygienist, 30 minutesyour fee
- White fillingyour fee
- Single implantyour fee
NHS charges are set nationally; see nhs.uk for the current amounts. Every patient gets a written treatment plan with costs before treatment starts.
BOOKING
New-patient booking and out-of-hours enquiries
New patients need one clear way in: your online booking system, or a short registration form, linked from every page. Ask for a name, contact details, NHS or private, and how many people want to register. Medical history waits for the first appointment.
Out of hours, a text chatbot answers questions about fees, opening times and new-patient places from your own pages, and takes a name and number for a call back. It never asks about symptoms. Anyone who needs urgent help that night is pointed to NHS 111.
- Registration asks for contact details, NHS or private, and how many people
- The chatbot answers from your own pages and emails you each call-back request
- Urgent cases out of hours are pointed to NHS 111
The Enquiry Bot is £300 + £29/mo, and the Business Bot (£600 + £49/mo) adds a booking link. Growth includes Enquiry Bot setup and the first month.
Example Dental CareText chat · replies any time
- Customer: Are you taking new NHS patients?
- Chatbot: We’re taking new NHS patients under 18, and private patients of any age. Fees are on our Fees page. Shall we call you to register?
- Customer: Yes please. Jo, 07700 900375
- Chatbot: Thanks, Jo. Reception will call you from 8am. If you need urgent dental help tonight, call NHS 111.
Call-back request · 8:05pm
- Name
- Jo
- Phone
- 07700 900375
- Wants
- To register as a new patient
- Health details
- None collected
FINANCE
Showing finance options on a dental website
If you introduce patients to a lender, the FCA says you’re likely to need its permission for credit broking. Finance adverts that mention a rate or the cost of credit also need a representative example.
We add finance to the site once your finance provider has confirmed your permissions, and we use the wording it signs off. Checked October 2026. This isn’t legal advice.
FCA guidance for vets and dentists offering creditLOCAL SEARCH
Dental local SEO wins treatment searches without town pages
Patients search for the treatment: “dental implants near me”, “emergency dentist”, “Invisalign” and a town. You win those with your Business Profile and one strong page per treatment. Copying your homepage for every nearby town is what Google’s spam policies call doorway abuse. Our local SEO services work through these steps every month, from £199/mo.
Business Profile, treatment by treatment
Pick the primary category that fits your practice, list each treatment as a service, keep hours current and add photos of the practice.
One page per treatment
Implants, aligners, whitening, emergency appointments. Each page targets one search and links to fees and booking.
Areas served, on one page
Your address, parking, public transport and the areas patients come from, on a single find-us page.
Reviews, asked for fairly
Ask after appointments and offer nothing in return, as Google’s review policy requires. When you reply, don’t confirm that anyone is a patient.
PRICES
Dental website design packages
Dentist website design at fixed prices, with everything listed. Growth (£1,200) suits most practices: up to 15 pages for treatments, the team and fees, a booking form, local SEO setup and Enquiry Bot setup with the first month included. A small practice with a few treatments can start on Business (up to 10 pages). Compare every package in full.
Business
Most popularA fuller site for an established business that wants to win more work online.
£750
one-offNo VAT added
Growth
For businesses ready to compete harder in local search.
£1,200
one-offNo VAT added
E-commerce
An online shop for selling your products directly.
From £1,500
one-offNo VAT added
- Want the chatbot to hand patients your booking link? The Business Bot (£600 + £49/mo) adds one to everything the Enquiry Bot does.
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Medical website design
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The trades and clinics we build for, and how we help local businesses.
Back to industries
Local SEO
Your Google Business Profile, citations and service pages, worked on every month and reported on.
Local SEO services
FAQ
Common Questions
How much does a dental website cost?
A dental practice website from us costs £400 for Starter (up to 5 pages), £750 for Business (up to 10) or £1,200 for Growth (up to 15, with a booking form, local SEO setup and Enquiry Bot setup). Most practices need Business or Growth for treatment, team and fees pages. Every price is fixed.
What does the GDC require on a dental practice website?
GDC guidance asks for the practice name and address, phone and email, a link to the GDC website, your complaints procedure, whether you’re NHS, private or mixed, and the date the site was last updated. Each dental professional named needs their GDC number and qualification, with the country it comes from.
Should a dental practice website show its fees?
Yes. The GDC’s standards say you must give clear information on prices on your website. List NHS treatments by band and link to the official NHS charges, and give private fees or clear starting fees for each treatment. Patients also get a written treatment plan with costs before treatment starts.
Can a dental website advertise payment plans or finance?
Yes, with care. If you introduce patients to a lender, the FCA says you’re likely to need credit broking permission, and finance adverts that mention a rate need a representative example. Agree the wording with your finance provider first. We publish what they sign off.
Can new patients book online?
Yes. We link your online booking system from every page, or the Growth package includes a registration form that emails each request to you. It asks for a name, contact details, NHS or private, and how many people want to register. Medical history waits for the first appointment.
Do we need a page for every town our patients come from?
No. Pages that swap the town name and repeat the same content are doorway pages, which Google’s spam policies target. One page per treatment, a find-us page listing the areas you serve and a well-kept Business Profile will do more for searches like “dental implants near me”.
Can a chatbot handle out-of-hours dental emergencies?
Partly. Our text chatbot can answer questions about opening times and emergency appointments, take a name and number for a call back when you open, and point anyone who needs urgent help that night to NHS 111. It never asks about symptoms, and it doesn’t answer phone calls.
Dental websites from £400
Want a dental website new patients can register from?
Tell us whether you’re NHS, private or mixed, the treatments you want more of and how patients book now. We’ll recommend a package and a page plan.
Not ready to talk? Free website check – back within 48 hours
- Reply within one business day
- You own the code and assets
- Fixed-scope proposal in 48h
GET STARTED
Tell us about your practice
NHS, private or mixed, the treatments you offer and your current website, if you have one. Please don’t include any patient information. We’ll reply within one business day.
- 1
We read it properly
A real person reviews your notes and comes back within one business day.
- 2
Book a free 30-minute call if it’s useful
We go through what you need, your budget and your deadline, then tell you honestly which option fits.
- 3
Fixed-scope proposal
Scope, milestones and pricing in writing within 48 hours of the call.
Hours
Mon–Fri, 9am–5pm UK time
Working style
Remote-first, timezone friendly