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Web Development Built for Speed, Scale & Search

Web development agency for small businesses and startups

We’re a web development agency for UK small businesses, startups and trades. We build custom websites, online shops and web apps with server-side rendering, edge caching, automated tests and CI/CD set up from day one. Your pages load fast on a phone, and every change is tested before it goes live.

Core Web Vitals Optimised
Secure by Default
CI/CD + Preview Deploys
Production-ready web development with CI checks, previews and analytics

Trusted by growth-focused teams

  • Professional Services
  • Retail & Hospitality
  • Clinics & Healthcare
  • Property & Trades
  • B2B & SaaS
WHAT WE BUILD

Custom web development, when a template won’t do

Custom web development is for the jobs a standard website can’t do: selling online, connecting the systems you already use, or giving customers and staff tools that don’t exist off the shelf. We build around how your business works, so you aren’t bending your processes to fit a template. On The Gift Sip, for example, we built a Next.js store that pulls products from Printify and sends each paid order straight back to it.

  • Custom websites and CMS

    Fast, maintainable sites on Next.js, WordPress or a headless CMS. Your team updates the content themselves, without calling a developer.

  • E-commerce development

    Online shops with payments, delivery rules and product data that stays in sync. Our E-commerce package starts from £1,500 for up to 50 products; see the package. Larger or more complex stores are scoped and quoted individually.

  • Integrations and APIs

    We connect your CRM, bookings, payments, email and fulfilment with error handling and logging, so a failed sync shows up for us before your customers notice it.

  • Web applications

    Customer portals, staff tools, logins and custom back-end logic, built, tested and monitored like production software. Once customers rely on it every day, that’s what it is.

CHOOSING

Does your UK business need a web development company or a website package?

Rule of thumb

  • Your site explains what you do and takes enquiriesa website package
  • It sells online, connects to your systems or has loginsa custom build
  1. A website package

    • From £400
    • Starter live in around 2 weeks
    • Fixed price

    For most small businesses, a website package is enough. If you want a straightforward site that explains your services and brings in enquiries, a fixed-price package from £400 is the better fit, and the Starter site is usually live in around 2 weeks. See our website design for small businesses and the website packages.

  2. Custom web development

    • Fixed-scope proposal
    • Priced before any code
    • No hourly billing

    You need a web development company when the site has to do something a standard site can’t, such as run an online shop, connect to your systems or let customers log in. We scope each of those projects individually and confirm the price in a fixed-scope proposal before any code is written. You don’t pay by the hour, and the invoice matches the proposal. Bespoke projects (custom AI, web development and SEO projects): 50% upfront and 50% on completion up to £5,000; above £5,000, 40% upfront, then 30% and 30% at agreed milestones.

IDEAL FOR

When you need a web development agency

  • Launching or rebuilding a site that has to be fast, secure and easy to maintain
  • E-commerce development or a headless CMS connected to your CRM, bookings, forms and payments
  • Custom features a template can’t handle: customer portals, logins, quote tools, booking flows
  • Technical SEO built in from the start, with schema, sitemaps, canonicals and crawl budget handled
  • CI/CD, preview deploys and automated tests set up on day one rather than bolted on later
  • Analytics, monitoring and error tracking that keep working long after launch

Somewhere in between? Most projects are. A short scoping call tells us both whether you need a package or a custom build, and what it will cost.

Book a scoping call
OUTCOMES

The standards we build to and deliver

Every build is held to these standards, and they’re figures we have delivered on client projects.

Targets we build to

90+
Lighthouse

Performance scores on core templates

<200ms
TTFB

SSR/ISR with an edge caching strategy

99.9%
Uptime

Monitored releases with Sentry alerting

AA
Accessibility

WCAG 2.1 AA across core journeys

  1. 01
    Weeks 1–2

    Foundations locked

    Scope, architecture, KPIs and tracking agreed. Your first preview deploy goes live, so you’re clicking through real code instead of looking at slides.

  2. 02
    Weeks 3–6

    Build & integrate

    Regular progress updates (weekly demos if you’d like them). CMS, CRM, bookings and payments wired in with telemetry from day one.

  3. 03
    Weeks 6–10

    Launch

    Core Web Vitals green, accessibility pass, zero-downtime deploy and a runbook handed over to your team.

  4. 04
    Months 3–6

    Compounding gains

    Index coverage, rankings and conversions improve as you iterate on real data, and each round of SEO work builds on the last.

These are typical timelines. We confirm yours after scoping.

DELIVERABLES

What’s Included in Every Custom Web Development Build

Swipe to browse

Included

Clean Architecture

Routes, layouts and the data layer are structured so new features slot in later without a rebuild.

Included

Production Code

Type-safe Next.js/React with reusable components, tests and documentation.

Included

CMS & Data

Headless or WordPress setup with content models and user roles, so your team edits pages without a developer.

Included

Technical SEO

Sitemaps, structured data, meta tags, canonicals and share cards, all in place before launch day.

Included

Performance Budgets

Core Web Vitals baselines, image strategy, caching and preload hints, so pages stay fast on a phone over 4G as well as on office Wi-Fi.

Included

Security

Security headers, safe auth patterns and spam-hardened forms.

Included

CI/CD & Previews

GitHub Actions, preview deploys and automated checks. Every change is tested before it goes live.

Included

Cross-Browser QA

Tested across Chrome, Safari, Firefox and Edge, on mobile and desktop.

Add-on

Handover & Training

Editor walkthrough, content workflows and a runbook your team can follow.

PROCESS

How We Build and Launch

Swipe through the 6 stages

Discovery

We agree goals, users, constraints and KPIs, map the risks, define success and confirm a fixed scope.

BriefKPIsRisks
~1 week

Architecture

We decide site structure, SSR/ISR, caching, data and auth, and write every decision down so nothing’s a mystery later.

IASSR/ISRDecisions
~1 week

Build

You get weekly outcomes and preview links you can click through. Components are type-safe and tested as we go.

ComponentsPR PreviewsDocs
2–4 weeks

Integrations

CMS, forms, CRM, bookings and payments wired in with logging, so a failed form or payment is flagged instead of going unnoticed.

CMSCRMPayments
~1 week

Hardening & QA

Accessibility pass, Core Web Vitals budgets, cross-browser checks and security headers.

A11yCWVSecurity
~1 week

Release & Handover

Zero-downtime launch, uptime monitors, GA4 and a runbook. Then we stay close while it beds in.

RunbookMonitorsTraining
days

These are typical timelines. We confirm yours after scoping.

TECHNOLOGY

Our Stack for Custom & E-commerce Development

Core
Next.js 15
React 18
TypeScript
Tailwind CSS
Data & API
Prisma
GraphQL
CMS & Commerce
Sanity
Strapi
WordPress
WooCommerce
Shopify
DevOps, QA & Edge
Vercel
GH Actions
Docker
Cloudflare
Jest
Sentry
GA4
UI & Prototyping
Figma

What You Get by Default

WCAG 2.1 AA accessibility
Core Web Vitals optimisation
Mobile-first, responsive builds
Technical SEO & structured data
Edge caching & image strategy
Semantic, maintainable HTML
Type-safe, documented codebase you own
CI/CD with preview deploys
CASE STUDY

Real Results

The Gift Sip custom Next.js e-commerce store
CASE STUDY

The Gift Sip

A new custom Next.js e-commerce store, built solo in 4 weeks, with architecture, performance and SEO planned from the start for speed, resilience and growth.

  • Fast TTFB, CWV green
  • CI/CD with previews
  • Indexed and SEO-ready from launch
Explore Projects
FAQ

Common Questions

How much does web development cost in the UK?

Our website packages start at £400, paid 50% upfront, 50% on launch. E-commerce development starts from £1,500 for up to 50 products, and larger stores are scoped individually. Custom web development, such as web apps, portals and integrations, is quoted at a fixed scope with the price confirmed in writing before work starts. Bespoke projects (custom AI, web development and SEO projects): 50% upfront and 50% on completion up to £5,000; above £5,000, 40% upfront, then 30% and 30% at agreed milestones. No VAT added.

How long does web development take?

A package website takes from around 2 weeks (Starter) to 4–6 weeks (Growth), and e-commerce builds start at 4 weeks. Custom web development usually takes 6–10 weeks from discovery to release, depending on scope and integrations. We confirm your timeline in the proposal, before any work starts.

Do we own the code and assets?

Yes. The repositories live under your organisation, and all source files and assets are transferred to you at completion. Nothing is locked to us, so if you later bring in another developer or agency, they can pick up the code and carry on without asking our permission.

How do you approach SEO?

Technical SEO is part of every build: schema, sitemaps, canonicals, clean URLs and fast pages. If you want ongoing rankings work after launch, our monthly SEO packages pick up from there. Each one includes a monthly report, and they’re monthly rolling with 30 days’ notice to cancel.

How do you handle quality?

Every preview deploy is checked with automated Playwright and Jest tests, WCAG 2.1 AA accessibility checks, Core Web Vitals budgets and cross-browser QA. Problems show up while we’re building, when they’re cheap to fix, instead of in a rush the week before launch.

Do you manage hosting?

Either way works. We set up CI/CD and deploy to your own infrastructure, often Vercel or Cloudflare, so long-term hosting stays your choice. If you’d rather hand it off, our Care plan (£25/mo) covers hosting, SSL, backups and updates, and it’s monthly, so you can cancel anytime.

Should we use a headless CMS or WordPress?

Whichever fits how your team already works. We use Sanity or Strapi when you want a headless CMS, WordPress when your editors already know it, and Shopify or WooCommerce for e-commerce development. If you’re not sure, we’ll talk it through in discovery and recommend one.

Can you integrate third-party tools?

Yes. We connect CRMs, email, payments, bookings, GA4, Sentry and more, with proper environment and secrets handling so API keys never leak. On The Gift Sip we connected Printify and PayPal, with webhooks tracking each order through production and shipping.

What happens after launch?

Custom builds include a 30-day stabilisation window. On packages, Business includes 30 days’ support and Growth 60 days. After that, care plans from £25/mo keep your site updated, or we can quote optimisation and new features at a fixed scope.

Book a free 30-minute call if it’s useful

Ready to Scope Your Build?

Tell us what you need built. We’ll map the architecture and timeline with you and give you a fixed-scope price, so you know the cost and how long it takes before you commit.

  • Reply within one business day
  • You own the code and assets
  • Fixed-scope proposal in 48h
GET STARTED

Tell Us About Your Web Development Project

Tell us what you need built: a site, an online shop, an integration or a web app. We’ll reply within one business day with clear next steps, and we won’t send you a pitch deck.

  1. 1

    We read it properly

    A real person reviews your notes and comes back within one business day.

  2. 2

    Book a free 30-minute call if it’s useful

    We go through what you need, your budget and your deadline, then tell you honestly which option fits.

  3. 3

    Fixed-scope proposal

    Scope, milestones and pricing in writing within 48 hours of the call.

Hours
Mon–Fri, 9am–5pm UK time
Working style
Remote-first, timezone friendly

We’ll only use these details to reply to your enquiry.