Website Getting Traffic but No Enquiries? 7 Things to Check

Is your website getting traffic but no enquiries? The cause is usually one of seven things, and you can check all of them in an afternoon. Either the visitors aren’t the people who hire you, or something on the site stops the right ones from getting in touch. That might be an unclear first screen, a hidden phone number, a slow page on a phone, no proof you’re real, a form that asks too much, or nobody there to catch an enquiry at 9pm.

Work through the checks in order, because the first one decides whether the rest matter. For the wider picture of why business websites underperform, from platform to page structure, see our guide to why websites fail.

Either the wrong people are visiting, or something on the site stops the right ones from calling. Visits and enquiries are counted in different places, so it’s easy to watch one rise without seeing why the other doesn’t. These seven checks follow a visitor from their search to the moment they contact you, or don’t.

1. Is it the right traffic?
2. Does the first screen say what you do, where, and how to call?
3. Can people contact you in one tap?
4. Does it load fast on a phone?
5. Is there proof you’re real?
6. Does your form ask too much?
7. What happens to an enquiry at 9pm?

Before you change the site, open Google Search Console, go to Performance and look at the queries people used to find you. If most clicks come from searches like “how to bleed a radiator” or from towns you don’t cover, the site is doing its job for the wrong people. It’s a common reason for website traffic but no leads, and no amount of work on the contact form will fix it.

• DIY and how-to searches, which bring people who want to do the job themselves
• Towns or regions you don’t cover
• Job seekers searching your business name with “jobs” or “apprenticeship”
• Your own business name, which means people already knew you and the site isn’t finding new customers

If the traffic is wrong, the fix is on the SEO side: a page for each job you want more of, in the places you actually work. That’s what our local SEO service sets up. If the searches look right, move on to the site itself.

Open your homepage on your phone and look only at what shows before you scroll. A visitor should see what you do, where you do it and how to get in touch. “Emergency plumber in Leeds and Wakefield, 24 hours” with a call button does that. “Quality you can trust” doesn’t.

Service pages need the same treatment. Someone who searched “EICR Harrogate” and lands on a page that opens with your company history will go back to Google. Open with the job, the area and the number. Our pillar guide goes deeper on page structure that turns visits into enquiries.

Check in GA4 how many of your visitors are on a phone. If it’s most of them, every step between “I’ll ring them” and the call is a chance to give up. Count the taps from your homepage to a ringing phone. It should be one.

• Your number in the header of every page, as a tap-to-call link
• A “Get a quote” or “Book” button that stays in view
• A WhatsApp link if your customers would rather message
• For clinics, a link to your booking system on every page, so nobody has to ring to book

A page that crawls over 4G loses people before they’ve read the headline, and you won’t notice if you only ever test it on the office Wi-Fi. Run your homepage through PageSpeed Insights on the mobile setting and look at the Core Web Vitals assessment at the top, which comes from real visitors. The 0–100 score underneath is a lab test that helps you find the cause.

A visitor who can’t see registrations, reviews or photos of your own work tends to assume the worst, or picks the competitor who shows them. Proof only counts when it’s specific.

Trust signals need to be specific to be believable. 'We helped a Leeds-based e-commerce brand reduce cart abandonment by 34% in 6 weeks' builds trust. 'We deliver results for our clients' builds nothing.

For a trade, the specific version is your Gas Safe or NICEIC number linked to the register, reviews that name the job and photos of jobs you’ve done. For a clinic, it’s your CQC rating where it applies and each clinician’s registration number. Our guide to website trust signals lists what to show for each trade and where it goes.

A contact page with plenty of visits and hardly any submissions usually has a form problem. Every extra required field is one more reason to stop. To quote a job you need a name, a phone number or email address, and what the job is.

• Make only the name, contact details and job description required
• Offer a photo upload, but don’t make it compulsory
• Say what happens next and when you’ll reply
• Send yourself a test enquiry from your phone every month and check it reaches your inbox, not spam

That last check matters more than it sounds. From the outside, a form that quietly fails looks exactly like a website nobody contacts.

Trades are on jobs all day and clinics close at six, but plenty of people look for a tradesperson or a treatment in the evening. If their only options are a phone that goes to voicemail and a form that promises a reply “soon”, some of them will message the next business on the list.

A text chatbot trained on your website and FAQs answers the common questions, takes the customer’s name, phone number and job details, and emails you the lead, so it’s waiting in the morning. Our Enquiry Bot does that for £300 setup plus £29 a month. It’s a text chatbot and won’t take calls, so keep your number on the page for people who’d rather ring. CodeKodex isn’t VAT-registered, so no VAT is added.

You don’t have to guess which check is failing. These four free tools show where visitors arrive from and where they leave.

For a quick first pass on one page, our website grader checks speed on a phone, tap-to-call links, whether there’s a form and whether Google can index the page, with results on screen.

Then match the pattern to the check. Lots of visitors leaving the page they landed on points to checks 1 and 2. Contact-page visits without submissions points to check 6. Daytime enquiries but nothing from the evenings points to check 7.

Most of these fixes are copy and layout: a clearer first screen, a number in the header, a shorter form, your registration numbers on show. They don’t need a new website. A redesign makes sense when the site can’t be fixed cheaply, because it’s slow due to how it was built, doesn’t work properly on a phone or can’t be edited.

When that’s the case, our website redesign service rebuilds the site while keeping your URLs and mapping redirects. If you’d like a second opinion first, our free website check looks at five of the basics in this guide, including speed on a phone and how easy it is to call or enquire, and comes back within 48 hours.

Check the traffic first, then the site in the order a visitor meets it: the first screen, the phone number, the speed, the proof, the form and what happens after hours. Fix the first thing that fails before moving on to the next, and send yourself a test enquiry when you’re done.

• #website enquiries
• #traffic but no leads
• #conversion optimisation
• #contact forms
• #tap to call
• #google search console
• #trades websites
• #clinic websites
• #website audit
• #lead generation